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Our process

Our website design process, step by step

Our website design process has six stages, each ending with a deliverable you approve. Nothing is a surprise: you know what happens next, how long it takes and what it costs.

The six stages

  1. Discovery

    A 60-minute working session on your goals, customers and competitors, plus a technical and SEO audit of what you have today.

  2. Strategy & sitemap

    Keyword research, page plan and conversion goals agreed in writing before any design starts.

  3. Design

    Wireframes, then full designs for desktop and mobile. You review real layouts, not mood boards.

  4. Build

    Development on WordPress or your chosen platform, with SEO, schema, accessibility and speed built in from day one.

  5. Test & launch

    Cross-device testing, a 15-point SEO check on every page, redirects from old URLs and a monitored launch.

  6. Grow

    Monthly reporting, content, campaigns and improvements based on what the data shows.

Typical timelines

ProjectTypical timeline
Landing page or microsite2 to 3 weeks
Marketing website (10 to 30 pages)6 to 10 weeks
Website redesign with SEO migration8 to 12 weeks
Ecommerce store8 to 14 weeks
Mobile app (first release)12 to 20 weeks

Timelines depend on how quickly content and feedback arrive. Your proposal includes a dated schedule.

Quality checks before launch

  • Google PageSpeed 90+ target on mobile, with images in WebP and lazy loading
  • WCAG 2.2 AA accessibility: keyboard navigation, contrast, alt text and focus states
  • A 15-point on-page SEO check on every page: titles, meta, headings, schema, internal links
  • 301 redirects from every old URL so you keep existing rankings
  • Forms tested end to end, with leads routed to the right inbox
  • Analytics and conversion tracking verified before go-live

Sources

Standards and sources we follow

Our work follows published guidance from the organizations that set the rules. Links open in a new tab.

Let’s tell your story better.

Start with a free website and SEO audit, or tell us about your project and get a clear proposal within two business days.