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Media buying

PPC management services and media buying, managed for cost per lead

Our PPC management services cover Google Ads, Meta (Facebook and Instagram) and LinkedIn. We plan, buy and optimize your media for the metric that matters, cost per qualified lead, with conversion tracking you can verify and ad accounts you own.

  • Google, Meta and LinkedIn
  • Conversion tracking first
  • Landing page testing
  • Accounts in your name

Who it’s for

Is this right for you?

Paid media is right when you need leads now, or want to test demand quickly.

  • You need new leads this month, not next year
  • You run ads but cannot tell which ones produce customers
  • Cost per click keeps rising while leads stay flat
  • You are launching a new service or location

What you get

  • Account audit or setup
  • Campaign strategy and budget plan
  • Ad copy and creative
  • Conversion and call tracking
  • Landing pages and A/B tests
  • Monthly performance report

How it works

  1. Audit

    Accounts, tracking and past results reviewed.

  2. Track

    Conversions, calls and CRM attribution fixed first.

  3. Plan

    Channels, budgets and offers agreed.

  4. Launch

    Campaigns, ads and landing pages live.

  5. Optimize

    Weekly bid, keyword and creative changes.

  6. Report

    Monthly review of cost per lead and revenue.

Cost and standards

What drives the cost

  • Monthly ad spend (paid directly to the platforms)
  • Number of platforms and campaigns
  • Creative and landing page production
  • Tracking and CRM integration complexity

Every engagement is quoted as a fixed price after a free discovery call. See pricing and packages.

How we compare

Typical agencyTelling Marketing
Reports on clicks and impressionsReports on leads and cost per lead
Agency-owned ad accountsAccounts owned by you
Set and forgetWeekly optimization
Hidden markup on spendSpend billed by the platforms to you

Platforms and tools

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, GA4, CallRail.

Sources

Standards and sources we follow

Our work follows published guidance from the organizations that set the rules. Links open in a new tab.

Frequently asked questions

How much should I spend on ads?

It depends on your market and goals. We model expected cost per lead during planning and recommend a starting budget you are comfortable testing.

Do you mark up ad spend?

No. Ad spend is billed by Google, Meta or LinkedIn directly to you. Our management fee is separate and fixed.

How fast will ads produce leads?

Search campaigns can produce leads within days of launch; expect 4 to 8 weeks of optimization to reach a stable cost per lead.

Let’s tell your story better.

Start with a free website and SEO audit, or tell us about your project and get a clear proposal within two business days.