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Branding

A Los Angeles branding agency for brands people remember

Telling Marketing is a Los Angeles branding agency that gives growing businesses a clear identity: positioning, messaging, logo, colors, typography and guidelines your whole team can use. A strong brand makes every website, ad and sales conversation work harder.

  • Positioning and messaging
  • Logo and visual identity
  • Brand guidelines document
  • Ready-to-use templates

Who it’s for

Is this right for you?

Branding is the right first step when your business has outgrown its look or message.

  • Your logo was made quickly years ago and no longer fits
  • Prospects cannot tell you apart from competitors
  • Your marketing looks different on every channel
  • You are launching, rebranding or adding a new service line

What you get

  • Brand discovery workshop
  • Positioning statement and key messages
  • Logo suite in all formats (SVG, PNG, one-color)
  • Color palette and typography system
  • Brand guidelines PDF
  • Business card, social and email templates

Services

Branding services

Logo Design

Custom logos and marks designed to work everywhere, from a favicon to a billboard.

Brand Strategy & Messaging

Positioning, audience and key messages that make you easy to choose.

Brand Guidelines

Colors, typography and usage rules your whole team can follow.

Strategy first, then design

A brand is not just a logo. It is the promise people remember after they leave your website. We start with what makes you different, write the words that explain it, and only then design how it looks.

Our own example

We built the Telling Marketing brand with the same process: a story-led name, a “T with sound waves” mark, a violet and magenta palette chosen to stand apart from our sister brands, and an accessible type system. The waves in our header logo pulse like a signal being sent, and the animation switches off for visitors who prefer reduced motion. See our logo design service for how we approach marks like this.

How it works

  1. Discovery

    Workshop on your customers, competitors, values and goals.

  2. Positioning

    Positioning statement, audience and key messages.

  3. Concepts

    Two or three logo directions shown in real applications.

  4. Refine

    Revisions on your chosen direction.

  5. System

    Colors, typography, imagery and tone of voice.

  6. Guidelines

    Brand guide, file kit and templates delivered.

Cost and standards

What drives the cost

  • Naming and positioning work versus visual identity only
  • Number of logo concepts and revision rounds
  • Number of templates and applications
  • Photography or illustration style development
  • Brand rollout to website and signage

Every engagement is quoted as a fixed price after a free discovery call. See pricing and packages.

How we compare

Typical agencyTelling Marketing
Logo onlyStrategy, messaging and visual system
One-off filesComplete kit plus guidelines
Trendy design that dates fastDurable identity tested in real use
Inaccessible colorsContrast-checked palette

Platforms and tools

Figma, Adobe Illustrator, Canva brand kits for your team.

Sources

Standards and sources we follow

Our work follows published guidance from the organizations that set the rules. Links open in a new tab.

Frequently asked questions

How long does a branding project take?

Logo and identity projects typically take 4 to 6 weeks; full rebrands with naming and messaging take 6 to 10 weeks.

What files will I get?

Vector and raster logos for light and dark backgrounds, one-color versions, favicon and app icons, plus a brand guidelines PDF.

Can you rebrand without losing recognition?

Yes. An evolution keeps familiar elements while modernizing the system.

Do you also apply the brand to our website?

Yes. Most clients continue into a website redesign so the new brand launches consistently.

Let’s tell your story better.

Start with a free website and SEO audit, or tell us about your project and get a clear proposal within two business days.